Privacy policy

Privacy Policy

Last Updated: May 30, 2026

This Privacy Policy explains how Velora collects, uses, discloses, stores, and protects personal information when you visit our online store, place an order, contact customer support, subscribe to communications, or otherwise interact with Velora. By using Velora, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

Velora is an online apparel and fashion retailer operating in the United States. For privacy-related questions, requests, or concerns, contact Velora at support@velora.com.

2. Personal Information We Collect

Velora may collect personal information directly from you, automatically through technology, and from service providers involved in operating the store. The categories of personal information may include:

Identity and contact information: name, email address, phone number, billing address, shipping address, and account information;
Order and transaction information: products purchased, order number, purchase date, returns, refunds, shipping information, and payment-confirmation details;
Payment-related information: payment method, billing details, fraud-prevention signals, and payment processor confirmation data. Velora does not intentionally store full payment card numbers;
Commercial information: product preferences, size selections, browsing behavior, purchase history, and customer-service interactions;
Device and usage information: IP address, browser type, device identifiers, operating system, referring URLs, pages viewed, session activity, and interaction with the website;
Marketing information: email subscription status, communication preferences, campaign engagement, and opt-out choices;
User-submitted content: reviews, survey responses, messages, photos, or other content voluntarily submitted to Velora.

3. How We Use Personal Information

Velora may use personal information for the following purposes:

To process, confirm, fulfill, ship, deliver, return, exchange, or refund orders;
To provide customer support and respond to questions, complaints, or requests;
To personalize the shopping experience and improve product recommendations;
To operate, maintain, troubleshoot, secure, and improve the website;
To detect, prevent, and respond to fraud, abuse, chargebacks, security incidents, or unauthorized activity;
To send transactional communications, including order confirmations, shipping updates, return notices, and account-related messages;
To send marketing communications where permitted by law and according to your preferences;
To measure advertising performance, website analytics, and customer engagement;
To comply with legal obligations, tax requirements, accounting rules, court orders, law-enforcement requests, and regulatory obligations;
To enforce Velora’s Terms of Service and other policies.

4. Cookies, Analytics, and Tracking Technologies

Velora may use cookies, pixels, tags, local storage, analytics tools, and similar technologies to operate the website, remember preferences, maintain cart functionality, analyze traffic, measure advertising performance, and improve the customer experience.

You may control cookies through your browser settings. Disabling cookies may affect website functionality, including checkout, cart retention, account login, and personalization.

5. How We Disclose Personal Information

Velora may disclose personal information to the following categories of recipients:

Payment processors to process payments, refunds, fraud checks, and chargebacks;
Shipping carriers and fulfillment providers to prepare, ship, track, and deliver orders;
E-commerce platform providers to operate the online store, checkout, inventory, and order management systems;
Customer-service providers to respond to inquiries and resolve order issues;
Marketing and advertising providers to send communications and measure campaign effectiveness;
Analytics and technology providers to understand website performance and improve services;
Professional advisers such as accountants, auditors, insurers, consultants, and legal advisers;
Government authorities, courts, regulators, or law-enforcement bodies when required or permitted by law;
Business-transfer recipients in connection with a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or similar transaction.

6. Sale or Sharing of Personal Information

Velora does not sell personal information for direct monetary payment. However, certain privacy laws may define “sale,” “sharing,” or “targeted advertising” broadly enough to include the use of advertising cookies, pixels, analytics tools, or similar technologies. Where required by law, you may opt out of such sale, sharing, or targeted advertising by contacting support@velora.com with the subject line “Privacy Opt-Out Request.”

7. Marketing Communications

If you subscribe to marketing communications, Velora may send promotional emails, product updates, offers, and style communications. You may unsubscribe at any time by using the unsubscribe link in the email or by contacting support@velora.com.

Even if you unsubscribe from marketing communications, Velora may still send transactional or service-related messages, such as order confirmations, shipping updates, return notices, security alerts, and customer-service responses.

8. Retention of Personal Information

Velora retains personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including order fulfillment, customer service, legal compliance, fraud prevention, tax, accounting, dispute resolution, security, and legitimate business operations. Retention periods may vary depending on the type of information and legal requirements.

9. Security

Velora uses reasonable administrative, technical, and organizational measures designed to protect personal information. However, no method of transmission, storage, or electronic processing is completely secure. Velora cannot guarantee absolute security of personal information.

10. Your Privacy Rights

Depending on where you live, you may have rights under applicable privacy laws, including the right to request access, correction, deletion, portability, restriction, opt-out of certain processing, or appeal of certain privacy decisions. These rights may be subject to legal exceptions, identity verification, and operational limitations.

To submit a privacy request, contact Velora at support@velora.com with the subject line “Privacy Request.” Velora may request information sufficient to verify your identity before responding.

11. California Privacy Notice

If you are a California resident, you may have rights under California privacy law, including the right to know, access, correct, delete, and opt out of certain sales or sharing of personal information, and the right not to be discriminated against for exercising privacy rights.

Velora may collect the categories of personal information listed in this Privacy Policy, including identifiers, commercial information, internet or electronic network activity information, geolocation approximations derived from IP address, and inferences related to preferences. Velora uses and discloses these categories for the business and commercial purposes described above.

California residents may submit requests by contacting support@velora.com with the subject line “California Privacy Request.”

12. Children’s Privacy

Velora is not directed to children under the age of 13 and does not knowingly collect personal information from children under 13. If Velora learns that it has collected personal information from a child under 13 without appropriate consent, Velora will take reasonable steps to delete that information.

13. International Visitors

Velora operates for the United States market. If you access Velora from outside the United States, you understand that personal information may be processed in the United States or other jurisdictions where service providers operate. Data protection laws in those jurisdictions may differ from those in your location.

14. Changes to This Privacy Policy

Velora may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last Updated” date. Continued use of Velora after an update means you acknowledge the revised Privacy Policy.